ByteDance Ltd announces its investment in Indian startups specialized in creating contents. (Image credit: The Star)

TikTok owner ByteDance plans to invest in India startups for contents

Faradita Prayusti
Market & Investment
New Investment
Jul 17, 2019
1899
The china based tech company and parent of TikTok, ByteDance Ltd announces its investment in Indian startups specialized in creating contents. The company has created a team to explore content companies as well as startups in social commerce and education technology, said anonymous sources.

The biggest unicorn in the world ByteDance is targeting new audiences and wants to copy its successful China playbook by making a number of apps, according to people who familiar with this matter.

According to industry experts, ByteDance can have exclusive content access by investing in other Startups. A former WeChat India executive Himanshu Gupta said startups can assist ByteDance to create a long tail of content which can bring the higher potential of retention for long-term as internet users usually come initially looking for funny videos or contents than they will be interested in other content forms.

Previously, India has banned the company’s short video-sharing app video due to pornography and child sexual offenders. As an Indian High Court, The Madras High Court on April 3 ordered TikTok to be stopped, the app became unavailable in Google’s Playstore and Apple’s App Store in the country. However, the ban was lifted by the court on April 22.

Source: https://www.dealstreetasia.com/stories/bytedance-tiktok-indian-startups-145249/

ByteDance , TikTok , China , India , Startup , Investment , Content