年末年始商戦、早めに静かに　スーパー急増、コンビニは減　三が日の休業

The number of convenience stores is decreasing due to the rapid increase in supermarkets

Department stores and supermarkets have quietly started the New Year's sales season earlier than usual. Some stores have already sold lucky bags to avoid "denseness" due to congestion. At food supermarkets, the number of stores where San is closed is increasing, while at convenience stores, there are many stores that are normally open.

Aeon, a general merchandise store, and Sogo & Seibu, a department store, began handling the New Year's annual lucky bags on the 26th. There was no noticeable line at the Seibu Ikebukuro main store on the first day, and the women's clothing section, where the winter sale began, was not crowded.

Some flagship stores and Takashimaya of Daimaru and Matsuzakaya will not sell lucky bags on January 2nd and 3rd, and will focus on online sales.

Takashimaya has reduced the sales target of each store for the first time by 10 to 20% from the previous year. The company wants to promote the dispersion of customers and secure the same level as the previous year for the year-end and New Year holidays.

Mitsukoshi Isetan sells more than 80% of the lucky bags handled at the Isetan Shinjuku main store online and cancels large-scale events at the Mitsukoshi Nihonbashi main store. The sales targets for the year-end and New Year holidays at both stores are 40% less than last year.

At the winter sale, the Marui Group did not hold the sale all at once. PARCO lengthens the period to smooth out customers. The number of food supermarkets where San is closed every day will increase. The reason is, "Reward the employees who worked hard in the corona disaster."

According to a survey of about 1,500 stores by an industry group created by small and medium-sized supermarkets, 23% of stores are closed for all days. It is said that the number has increased sharply from a few percent of the average year.

In consumer electronics mass sales, Yamada Denki and Joshin are closed on New Year's Day at all stores. Yodobashi Camera and Bic Camera will be open from New Year's Day, but the business hours will be shortened during the year-end and New Year holidays. Furniture giant Nitori is closed on New Year's Eve with Omisoka, except for some.

On the other hand, convenience stores are likely to open as usual due to the alleviation of labor shortages and the demand for nesting.

The largest company, Seven-Eleven, conducted a New Year holidays experiment at 50 directly managed stores last winter, but this winter is not planned.

Ryuichi Isaka, president of the parent company Seven & I Holdings, said, "Many people spend their time at home without going far because of the nest. When supermarkets are closed (convenience stores), it is better for both the community and customers." speak.

Approximately 85 stores are scheduled to be closed or shortened business hours at Lawson on New Year's Day. It is expected to decrease from 102 stores last winter. FamilyMart will be open as usual during the New Year.

Source: https://digital.asahi.com/articles/DA3S14747443.html?pn=3