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Avoiding misinformation, Spotify bans political ads on its platform in 2020 ahead of the U.S Presidential Election. (Image via Forbes)
Spotify to ban political ads in 2020
Ahead of the 2020 Presidential Election in the United States (U.S), an online music juggernaut, Spotify, announced that it will ban any political ads to prevent any misinformation. The Sweden-based company followed Twitter and Google’s stead. Twitter completely banned political ads on its platform, while Google only limited how the ads are targeted.With 130 million users worldwide, Spotify admitted that it lacked the robust ability to “responsibly validate” and review false information.
Beginning in early 2020, Spotify will suspend any political ads on its free and paid services for both music and original podcasts. The policy will only affect the U.S region as it is the only region that sells political ads.
Reported by the Advertising Age, previously, Democratic presidential candidate, Bernie Sanders, and Republican committee have both advertised themselves on the musical platform. While Spotify did not reveal how much revenues it got from the ads, the candidates saw Spotify as a potential platform to win votes from American youngsters.
Not only Spotify but all tech platforms are also reviewing their stances to prevent political misinformation as occurred in the previous 2016 Presidential Election, won by Donald Trump.
The CEO of Twitter, Jack Dorsey, took bold action in last October by banning all political ads from Twitter. Tik Tok, LinkedIn, Pinterest, and Twitch then followed Dorsey’s voice. The latest was Spotify.
Nonetheless, some tech platforms still allow political ads.
Facebook, the world’s largest social media platform, still stands firm to include political ads on its platform, stating that it is up to the media and public to filter and digest the information whether they are right or wrong. Snapchat and Reddit also allowed political ads.
Google still also allows political ads on its platform. However, in November, Google stated that it will limit political users from using “micro-targeting” to promote themselves based on users’ browsing data, political affiliation or other factors, for its ads, including on YouTube.
In exchange, Google only allows the political users to rely on general categories such as age, gender or postal code location to promote themselves.
Other minor platforms refused to give comment on whether they are going to ban political ads or not.
Source: https://bit.ly/2ZwZlL2
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