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Sony revitalizes smartphone franchise with movie-style screens
Sony Corp, which has fallen way behind its South Korean and
Chinese rivals in the smartphone sales race, aims to capitalize on its movie
pedigree with new devices featuring 21:9 ratio screens, the dimensions used to
film blockbusters.
The company announced a new flagship Xperia 1 handset at
the Mobile World Congress in Barcelona on Monday, which has an HDR OLED screen,
optimized using Sony's Bravia TV technology. It also has the ability to take
photos and record 4K video in a 21:9 ratio.
Mitsuya Kishida, president of Sony Mobile Communications,
said Sony had a rich heritage of meeting the technological demands of
professional filmmakers in both sound and vision.
"Our new Xperia will deliver genuine technologies with
a multitude of professional grade features to create entertainment experiences
that are only possible with Sony," Kishida said at the Congress.
The company has also brought the 21:9 screen ration to two
mid-range smartphones: the Xperia 10 and Xperia 10 plus.
Ben Wood from CCS Insight said the handsets were nicely
designed but it was hard to see how they would stand out from the crowd.
"We are unconvinced that the 21:9 ratio is
differentiated enough despite Sony's strong credentials in content," he
said.
Industry analyst Paolo Pescatore at PP Foresight said the
new devices were a "step in the right direction, but Sony continued to
face monumental challenges in competing with rivals who are rolling out new
devices, rich with new features at punchy prices".
"In particular Asian smartphone markers who are moving
at stealth mode and growing market share very quickly, as underlined by latest
announcements from Huawei and Xiaomi," he said.
The two Chinese companies both announced 5G devices at the
event on Sunday. Huawei, which is challenging Apple for the No. 2 spot in
smartphone sales, behind leader Samsung, created a buzz with a folding
smartphone
Source : https://japantoday.com/category/tech/Sony-revitalizes-smartphone-franchise-with-movie-style-screens
Source: https://japantoday.com/category/tech/Sony-revitalizes-smartphone-franchise-with-movie-style-screens
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