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Singapore battles diabetes by banning its advertisement. (Image via Medscape)
Singapore to be the first country to ban sweet beverage commercials
Singapore will become the first country in the world to ban sweet, sugary drink advertisements. It was announced by the Senior Minister of State for Law and Health, Edwin Tong, at the opening ceremony of the 2019 Singapore Health and Biomedical Congress.The advertisement ban is not only limited on TV but also from printed media to the online platform. The sugary drinks range from coffee to soft drinks. Not only ban but also the ministry requires the soft drink companies to put a color-coded label telling nutritional and sugary content in front of their packs.
The regulations did not come one-sided. The advertisement ban came after the government held a survey and public consultation. About 70% of Singaporean people agreed to the ban. Edwin stated that the ministry would see consumers’ and industries’ opinions about the ban.
Speaking about “war on diabetes, Edwin stated that the regulation, effective by 2020, is a part of the action taken by the Singaporean government to tackle the diabetes issue over the ASEAN nation. According to the World Health Organization, sugary drinks contributed to 26% of the higher cause of diabetes due to its high levels of sugar.
In 2018, the Ministry tabulated that Singaporean people consumed 12 teaspoons of sugar daily. Two years ago, the International Diabetes Foundation reported that one of seven adult Singaporean people suffered from diabetes.
Source: https://bit.ly/2IPIQT7
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