Rihanna will be joining LVMH to make an apparel brand

Rihanna to Join LVMH

Rihanna announced on her Instagram, Friday May 10, that Fenty will join the empire of LVMH. The brand which was officially launched one and a half years ago received massive attention from the public. It made the LVMH decided to take Fenty under their wings.

The addition of Fenty to the LVMH received blessings from a lot of people and some say that it is a groundbreaking action in fashion. It is because Rihanna will become the first woman to create an original brand at LVMH, the first woman of color at the top of an LVMH maison, and her line will be the first new house created by the group since Christian Lacroix in 1987. 

Fenty Beauty is considered as a game changer, because it offers different tones and colors for various skin colors. That is one of the reasons why LVMH is willing to take Fenty on their side. The label will be making apparel such as ready to wear, shoes, and accessories. With the expansion, Rihanna will be expected to be the center and developer of the brand. The brand itself will be based in Paris.

Rihanna stated that she feels grateful for the opportunity she is having with LVMH, as it is a special moment for them.

Source: https://www.nytimes.com/2019/05/10/fashion/rihanna-lvmh-fenty.html