Fast food is always one of the safest options for opening a food franchise. (Image via: Business First Family)

Promising Investment, Why Food Franchise Is So Popular?

Alfonsus Adi Putra
Business & Industry
Foods & Service
Jul 17, 2019
2105
Before we start, can you name at least 3 globally famous food franchises? If you can, then it is already one of the reasons why you need to consider establishing a food franchise as one of the best industries you should invest your money in.

While there are other promising industries you can consider besides culinary business, it is undoubtedly plausible that the food franchise is a safe bet for those who would like to start. Then here are the reasons why a food franchise’s popularity might lend you a hand.

Eating is a staple need for humans' life. Therefore, a food franchise is popular because it never loses its market. However, the drawback is the tight competition with so many competitors including you. Therefore, determining the right location and concept might help you gain the upper hand in this tight competition.

Then, as we have asked you to do earlier (to mention at least 3 food franchise you know), we can guarantee that from the top 3 of the list, one at least rank 1st on a global scale. This is what you call “brand recognition”. For example, when we see the yellow letter “M”, the first thing that pops out of our mind will be “McDonald’s”. The food franchise paves its way to popularity also by establishing a brand image that leaves an impression in your head.

How did they establish their brand image? They need to pinpoint their location so that it may be visible to the eyes of the mass public. Also, they ease access for the customers by providing facilities such as drive-thru, parking lot, etc. Besides, they also participated in many events as a sponsor as the latter stage of their business development. Once they have exposed themselves to the public, the latter depends on the customers.

Therefore, we have broken it down for you 2 main reasons why the food franchise can become so famous over time. Mainly, it is because the food franchise caters the most basic need of mankind which is food and because these food franchise has established a brand image until it becomes recognizable on a global scale. However, does that mean that they neglect the quality of their food? Certainly not. The one thing for sure is that a good company also takes good care of its product so that it does not disappoint its customers.

Is it easy then to own a food franchise? Of course not. As we said earlier, the competition is super tight, and long hours of work, long lengths of journey, and sharp wit are needed to establish yourselves as a big food franchise owner. But is it worth the hassle? Ask Ray Kroc & Colonel Sanders. Sure it is.

Source: https://www.sba.gov/blog/why-are-food-franchises-so-popular

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