KDDI, 5G unlimited price cuts by more than 20%, new brand povo can be customized at the lowest price of 20 giga

KDDI (au) announced on the 13th that it will offer an unlimited data plan compatible with both 5th generation (5G) mobile communication systems and 4G for 6580 yen (excluding tax) per month. The price will be reduced by more than 20% (2070 yen) for 5G and less than 20% (1070 yen) for 4G from the current rate. At the same time, it also announced that it will launch a new brand "povo" dedicated to online procedures and introduce a plan with a data capacity of 20 gigabytes and a monthly fee of 2480 yen.

　Both are from March. It will compete with NTT DoCoMo and Softbank, which announced price cuts for 20 giga cheap plans and large-capacity plans in December last year.

　The price of the new brand is 500 yen cheaper than the plan of the same capacity that DoCoMo and Softbank will start in March, which is the lowest price among major mobile phones. However, the call charge is not included, and if you make a free call for up to 5 minutes at a time, it will be the same level as DoCoMo.

　Supports 5G with the same communication line as the main brand au. Based on 2480 yen a month, we will utilize the know-how of our Singapore partners to create a system that can be customized according to the usage situation of the month. As the first step, we will introduce an additional topping that allows unlimited use of data for 24 hours from application for an additional charge of 200 yen. In the future, the topping menu will be gradually expanded.

　On the other hand, the unlimited data plan will also be the lowest in the industry along with Softbank due to this price cut. In addition, 1500 yen will be discounted for months when the usage is 3 giga or less.

　In addition, the price of the cheap brand "UQ Mobile" will be reviewed in February. Set it to 1480 yen for 3 gigs, 2480 yen for 15 gigs, and 3480 yen for 25 gigs so that the surplus data can be carried over to the next month. Initially, a new plan of 20 giga and 3980 yen was scheduled to start in February, but it was reviewed against new charges such as DoCoMo.

Source: https://www.sankei.com/economy/news/210113/ecn2101130016-n1.html