Samson Bonkeabantu Brown in Gillette's new advert that includes trans representation. (YouTube)

Gillette Features Transgender Man in New Advert, Praised by Many

Gillette had just launched a new ad that featured a transgender man. The young transgender teen named Samson Bonkeabantu Brown from Canada shown in the video as he is having his first shaving under the guidance of his father. This ad is part of Gillette’s #MyBestSelf campaign that the tagline reads, "Whenever, wherever. However it happens, your first shave is special".

In the ad, Brown’s father comforts him not to be scared and says that shaving is about being confident—as he supports his son’s transition.

Since posted on May 23 through the official Facebook page, the ad has been watched by more than 687,000 people and received thousands of comments praising the company for the representation they have included in the campaign. Many describe this as ‘amazing’ and ‘beautiful’.

One comment reads that the person really loves the video and how it means so much for their family. Representation matters, the person emphasized.

Brown himself wrote that he was overwhelmed during the filming and seeing the ad again after it was officially launched. He also expressed his gratitude knowing he can exist in this world with the support of his family, which he realizes not everyone in the LGBTQ community can always be as fortunate as him.

However, he is confident this new advert will encourage other trans people to convince themselves that their existence can be filled with love and support they deserve.