Exports Still Promising

JAKARTA - Toy exports are more promising after market demand from countries such as China and Vietnam to switch to Products from Indonesia.

Chairman of Indonesian Toys Association (AMI) Sutjiadi Lukas said, the movement of toys in the international market increasingly visible. Moreover, the quality of goods, goods produced domestically are almost identical to those made in Vietnam and China.

"If Indonesia and Vietnam produce more or less the same, for example, toy cars, maybe importers [Vietnam] can’t expand and [toy importers] switch to Indonesia," Setjiadi told us in Jakarta on Tuesday (20/3). Data from the Central Bureau of Statistics showed that toy exports rose 25.33% in the period from January to February 2018 to US $ 75.8 Million compared to the same period last year.

Even so, month-on-month toy product exports fell 11.2% from US $ 40.1 million in January 2018 to US $ 35.5 million in February 2018.

So far, Indonesian toy manufacturers are targeting a number of developing countries including countries in Asia and Africa. Unfortunately, products from Indonesia are still difficult to compete with other countries for the European market.

Products that enter the EU market are products that already use advanced technology such as robotic toys. Domestic producers do not have the resources to produce robot toys.

Most domestic export products come from domestic originating from factories managed by foreign investors. Foreign investment (PMA) entrepreneurs who invest in Indonesia mostly produce products for export market. "Can be exported to the country of origin, can also to some toy market," he explained.

The Association continues to strive to improve the quality of domestic toys so that it is easily accepted in the global market, especially the developed countries. Export licensing now tends to be easier for emi to increase exports which now tend to be easier to boost exports at the request of President Joko Widodo some time ago.

Previously, the toy industry is not worried about post-border policy will cause imported products to flood the market, because the products in circulation must meet the standards of SNI (Indonesian National Standard).

This post-border scheme takes effect February 1, 2018. This policy alters the inspections of imports subject to restrictions and restrictions (lartas) from previously carried out across borders or customs / port areas to post-border shrimp / factory owners.

Commodity checks enter the border of the post in check by the relevant ministries and agencies.