Authorized The New Rules of Import Toys

Customs is of the opinion that toys that are excluded by the Ministry of Industry to enter without SNI are only sample products, laboratory tests, and other uses. It also must be preceded by notification by the regulator. Beyond these three objectives, the owner must have three options, ie toys returned to the country of origin, destroyed by the owner, or the owner undertakes the maintenance of SNI licenses. The third option can only be done by business entities and not individuals.

This rule is contained in Regulation of the Minister of Industry no. 55 / M-IND / PER / 11/2013. This beleid is a rule of change that regulates the National Standards of Toys on a mandatory basis. In the incident in Bengkulu, Faiz chose to destroy the toys he bought. Director of International Customs and Interagency Robert Leonard Marbun said the rules to require all toys that enter must have SNI is very clear. However, the government catches anxiety among consumers so that the strengthening of the rules includes allowing the entry of toys if brought to Indonesia as souvenirs.

The purpose of SNI in addition to ensuring security for its users also provides protection for business actors. It also ensures all toy products circulating in Indonesia have at least the same standards. Meanwhile, Chairman of Indonesian Toys Association (AMI) Sutjiadi Lukas said in recent years the toy industry in Indonesia experienced a slowdown in sales. The decline in sales is also experienced by businessmen who import toys and take care of SNI. Currently imports of toys products range from 1,200 containers with an average value of Rp 400 million each month. This amount is drastically reduced. Previously, toy entrepreneurs can order up to 2,000 containers. This slowdown is caused by the rise of online toy trade supplied by merchants who shop directly overseas and market products without SNI.

Dependence on imports should also be reduced. Especially when this toy company in Indonesia is able to produce toys imported from abroad. Toy companies have also ensured the protection for consumers because of conducting a series of laboratory tests to obtain SNI. Currently, 20 toy manufacturers incorporated in APMI (Association of Indonesian Toys Entrepreneurs) are overwhelmed to seize the market because of the rush of imported toys.