Asri Pancawarna Pushing Foreign Market

JAKARTA - PT. Asri Pancawarna targets a 20 percent export target for ceramics over the next few years, although until now the realization has not been as expected.

President Director of PT Asri Pancawarna John Suhanto said the company's export market is currently in Argentina, Japan, South Korea and Thailand. Ceramic products 60cm x 60cm x 80 cm ceramic is the most widely absorbed export market.

"Suppose Thailand, our property prices are more competitive, domestic production is more expensive, and our production technology is no less sophisticated and diverse in design," he told us last weekend.

Meanwhile, for the domestic market, the industry is still experiencing competition with imports from China which cost much cheaper US $ 4 to US $ 5 per square meter with quality that is not too good. The market price of 60 cm x 60 cm is Rp100,000 per square meter.

As for now, the average company has sold about 3 million square meters per year for Indogress products. Last year, the weakening property sector contributed to slower sales, Stable said. This year's sales are not expected to be much different from last year.

John mentioned the development of domestic ceramics has also entered a new stage. Nowaday ceramic tendency no longer use size 60 cm x 60 cm but in size 100 cm x 100 cm because bring more  luxurious impression and resembles natural marble stone. Indogress products with size 100 x 100 have started mass produced and available on the market.