illustration of mall

In France, postponement of regular bargains, and a call for a review of practices in July with the new Corona

French Minister for Economic Affairs and Finance Lemaire announced on the 2nd that it would delay the usual summer bargain in June this year for 3 weeks. The aim is to rescue a small store damaged by the new coronavirus. Famous designers and brands in the fashion industry have begun to call for rethinking dizzying sales practices at the turning of Corona.

In France, stores were closed for about two months until May 11th due to infection control, and consumption of clothing, cosmetics, and furniture dropped sharply. Even after the resumption of business, the number of customers is slow, and large-scale department stores and others insist that "there is a bargain at an early stage to attract customers," while small shops postponed that "reducing inventory immediately will make it difficult to rebuild the business." There was a request.

Regarding bargains, more than 100 people in the fashion industry, including Riccardo Bellini's CEO of French luxury brand "Chloe" and designer Doris Van Notten, said in May that "the severe environment is an opportunity to change the industry". Released an open letter calling for sustainable development. He warned that a seasonal price cut strategy wasted unnecessary inventory, waste of fabrics and transportation, and urged that spring-summer products should be sold at full price until July.

Source: http://shorturl.at/nzP15